New advertising Previews reinvention of the self-insurance Allstate
With the help of some Desperate Housewives, American Idol, the fight against terrorism of 24 teams, and the music of “King” Elvis Presley - Allstate on the Americans provide an overview on a new insurance product could change forever the how consumers buy auto insurance.
The new product, Allstate (R) of your choice Auto Insurance, breaks the form of products offered by many insurers traditionally by presenting consumers even more opportunities, innovative features and improved opportunities for a safe driver. The Americans began the consultation on the offer innovative Allstate yesterday evening during the final of the season, ABC’s Desperate Housewives. Consumers continue consultation on Allstate (R) Your choice of automobile insurance in the next two weeks on others, including programming network FOX’s American Idol, 24 and in the coming motor sport events.
The new advertising developed by Leo Burnett USA, Features, Elvis Presley’s “Can not Stop Loving You”, spokesman Allstate and 24 star Dennis Haysbert and vignettes, their love by drivers of cars. A portion of the popular “our stand”-campaign ads, offers consumers a choice quick overview of your car product features, such as accident forgiveness, driving safely and share bonus awards and invites consumers, “Can you love your car insurance as much as you love your car?” Print is also advertising in publications, including USA Today, The New York Times and Chicago Tribune.
Allstate (R) Your choice of automobile insurance (patent pending) was designed, built and tested on the basis of consumer prices and inputs search Allstate agencies. The choice of your car the product aims to consumer demand for more flexibility and more choices when it comes to their automobile insurance.
“This is more than just a complement to our self-standard product,” said Thomas J. Wilson, President and Chief Operating Officer, Allstate Insurance Company. “Allstate (R) Your Choice auto insurance for innovation and the position taken by Allstate, so that consumers feel more protected and ready.
Wilson adds: “If their gaze on the current state of roads and highways dealers floors you will see that the Americans want to choose what they drive because, why and how they operate. And more choice should be the insurance industry they are buying. ”
How does it work?
Besides failing to offer policies Allstate car, with Allstate (R) of your choice Auto Insurance consumers can now choose from three new optional packages: Platinum Protection package, or Protection Allstate Value package plan. Based on their individual needs, consumers can choose between new features like accident forgiveness, new or driving safely rewarded increased protection for new cars. Consumers can also Allstate Value Plan - the most advantageous insurance Allstate’s.
The most important functions, with the platinum and gold packages include:
Accident forgiveness: Help maintain rates, because in an accident.
Abzugsfähige rewards: a $ 100 directly out collisions franchise and a cover additional $ 100 Off for each year of the accident driving - up to $ 500 in total.
New car replacement: Can the recovery of the value of assurance’s for a new car, when it amounted to a loss of cover - and not only the book value.
In addition to the protection of the Platinum package includes:
Safe Driving bonus: an offer of credit can be applied to access the premium for the next renewal every six months for safety on roads.
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