New advertising Previews the reinvention of the self-insurance Allstate
Northbrook, IL, (NAMC) - With the help of some Desperate Housewives, American Idol, the fight against terrorism of 24 teams, and the music of “King” Elvis Presley - Allstate on the Americans provide an overview on a new product insurance that could change forever how to purchase automatically insured.
The new product, Allstate (R) of your choice Auto Insurance, breaks the form of products offered by many insurers traditionally by presenting consumers even more opportunities, innovative features and improved opportunities for a safe driver. The Americans began the consultation on the offer innovative Allstate yesterday evening during the final of the season, ABC’s Desperate Housewives. Consumers continue consultation on Allstate (R) Your choice of automobile insurance in the next two weeks on others, including programming network FOX’s American Idol, 24 and in the coming motor sport events.
The new advertising developed by Leo Burnett USA, Features, Elvis Presley’s “Can not Stop Loving You”, spokesman Allstate and 24 star Dennis Haysbert and vignettes, their love by drivers of cars. A portion of the popular “our stand”-campaign ads, offers consumers a choice quick overview of your car product features, such as accident forgiveness, driving safely and share bonus awards and invites consumers, “Can you love your car insurance as much as you love your car?” Print is also advertising in publications, including USA Today, The New York Times and Chicago Tribune .
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